Can E‐Marketplaces Bridge the Digital Divide? An Analysis of Two Western Australian Cases

Abstract

AbstractIn Australia, small and medium enterprises (SMEs), particularly rural SMEs, are perceived as being on the wrong side of the digital divide. Government at local and state levels has taken a leading role in the development of electronic marketplaces with an aim of improving SME participation. Many government departments now either own or sponsor electronic marketplaces. The aims of government agencies in creating e‐marketplaces are often motivated by regional economic development issues. Whilst government entities may think e‐marketplaces are an effective channel for implementing government policy, a number of complications can arise from this model. Despite the community development motivation, a major argument for e‐marketplace development being put forward is the economic one and this has contributed to a narrow view of the e‐marketplace concept and one, which for the time being at least, is likely to restrict its impact. Government sponsored e‐marketplaces should consider the value of on‐line business networks to share knowledge and potentially increase levels of innovation. The findings have implications for government sponsored e‐marketplace initiatives around the world.