Abstract

Social enterprises often seek to provide their stakeholders with economic, social, and environmental benefits. We find that developing and sustaining a social enterprise can challenge profitability in a competitive, profit-maximising marketplace. Much of the public and non-profit economic literature questions the ability of a social enterprise, with a primary emphasis on providing a social or environmental good over maximising profit, to sustain a competitive position in a commercial marketplace. For the past five years, we have conceived, developed, and implemented a social entrepreneurial venture with an aim of sustaining profitability. Spring Back Recycling is a service-oriented social enterprise that provides transitional employment, a sustainable source of revenue and earned income, and an operational enterprise that diverts millions of pounds of solid waste. Spring Back's distinctive business model and value proposition have not only achieved sustainable profitability, but have also been able to differentiate the enterprise from traditional, profit-maximising solid waste management firms.

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