Abstract
AbstractFrom dangerous dogs to dangerous firearms, campaigns to change the law often thrive on media coverage. For in the never‐ending quest for ‘public awareness’ the media can be a useful ally. But, as we all know, the media can also be unreliable; that big launch costing thousands can so easily clash with Liam Gallagher and Patsy Kensit cancelling their wedding, however rigorous the planning.This paper provides one or two thoughts about the use of the media in campaigning. It will never overcome a celebrity scandal dominating the headlines, but what it will do is guarantee a certain level of coverage, thus enhancing the national media campaign.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Nonprofit and Voluntary Sector Marketing
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
