Campaign Intensity and Voting Correctly in Senate Elections

Abstract

Starting from the premise that campaigns ought to have informational benefits for voters this study examines the characteristics of Senate electoral campaigns and their ability to facilitate “correct voting” as first described by Lau and Redlawsk (1997). Here, the political values and beliefs of voters are measured from the 1990 and 1992 Senate Election Studies to assess how far such beliefs match to their state's Senate candidates. The variation within Senate campaigns allows for a wider range of hypotheses to be tested about the conditions under which voting correctly occurs compared with prior studies that have focused on presidential elections. The findings are important in that they show a lower incidence of correct voting in Senate elections than in presidential races. However, this is moderated by individual knowledge, ideological sophistication, and a higher level of campaign intensity, all of which increase correct voting. The implications lend support to the normative value of campaigns in American politics.