Campaign advertising and American democracy

Abstract

Campaign Advertising and American Democracy Table of Contents Chapter 1 -- The Whipping Boy of American Politics - 1 Chapter 2 -- Campaign Ads as Information Supplements - 17 Chapter 3 -- Measuring Exposure to Campaign Ads - 42 Chapter 4 -- Tracking the Volume and Content of Political Advertising - 59 Chapter 5 -- What, When, and Where: Making Sense of Campaign Advertising - 77 Chapter 6 -- What Did They Know and When Did They Know It? - 98 Chapter 7 -- Campaign Advertising and Voter Attitudes toward the Political Process - 123 Chapter 8 -- Campaign Advertising and Citizen Participation - 144 Chapter 9 -- Advertising Tone and Political Engagement - 159 Chapter 10 -- Campaign Advertising and American Democracy - 180 Appendix A -- Assessing the Validity of the CMAG Tracking Data - 194 Appendix B -- Assessing the Reliability of the Storyboard Coding - 196 Appendix C -- Data Set and Variables - 203 References -- 270