Call for Papers: Service Science Special Issue: Navigating the Use of Technology in Service Marketing

Abstract

Free AccessAboutSectionsView PDF ToolsAdd to favoritesDownload CitationsTrack CitationsPermissionsReprints ShareShare onFacebookTwitterLinked InEmail Go to SectionFree Access HomeService ScienceVol. 15, No. 1 Call for Papers: Service Science Special Issue: Navigating the Use of Technology in Service MarketingGuest Editors: Haitao (Tony) Cui, Alison Jing Xu, Ting ZhuGuest Editors: Haitao (Tony) Cui, Alison Jing Xu, Ting ZhuPublished Online:17 Feb 2023https://doi.org/10.1287/serv.2023.0319New technologies have been transforming business models in many service industries. With the assistance of new technologies, firms can provide improved services or expand their services into new domains. For example, in retail, artificial intelligence (AI) has been used to make product recommendations. In the healthcare industry, AI algorithms help doctors detect conditions earlier and diagnose conditions more accurately; medical robots are programmed to perform procedures. In the education industry, cloud-based online meeting platforms remove the barrier of physical distance and provide consumers with access to educators all over the world. Consumers, conversely, are propelled to interact with technology-based service providers at different stages of their decision journey (such as recognizing their needs, searching for information, evaluating and comparing options, making decisions, and providing feedback). The goal of this special issue is to document the contributions of new technologies in transforming how consumers interact with service providers in the marketplace. The role of new technologies can be studied from different perspectives, including (but not exclusive to) consumers, service providers, competition, policy makers, and societal influences. We welcome papers using a variety of methodological approaches, including empirical modeling, theoretical analytics, and the experimental method.We encourage submissions on the following topics (nonexhaustive).How Does the Use of Technology Influence Consumer Behavior?▪ The influence of new technology adoption and innovation (e.g., chatbot, robot, virtual reality, and augmented reality) on consumer behavior (such as consumer decision-making in service contexts, service satisfaction, consumer engagement, etc.)▪ The influence of the use of technology in health-care services (e.g., virtual doctor visits; use of robots in medical services) on patients’ behavior▪ The factors that influence data-sharing intentions and data-privacy concerns in service contexts (e.g., on service platforms such as DoorDash)▪ How consumers react to AI-based recommendations▪ The impact of technology on consumers’ welfare, including the potential gains from the convenience and lower prices and the cost of data sharingHow Does the Use of Technology Influence Firm Behavior?▪ The impact of technology on firms’ performance in service contexts▪ Firms’ strategies for adopting and investing new technology to provide services▪ The effect of marketing analytics tools on the interactions between firms and customers in the service industry▪ The regulation of technology in the service sector▪ The adoption and impact of technology in the marketing of the shared economy▪ The impact of technology on the competitive environment in service industrySubmission Process and TimelineWe offer two tracks of submissions, both of which will undergo a double-blind peer review process. Submissions should be directed to the Service Science online submission system (https://mc.manuscriptcentral.com/serv). Criteria for acceptance include originality, contribution, and scientific merit. For submission guidelines, please see https://pubsonline.informs.org/page/serv/submission-guidelines.Regular TrackPapers for the regular track must be submitted by September 1, 2023. Decisions will typically be made after two rounds of review.▪ Regular track submission opening: March 1, 2023▪ Regular track submission deadline: September 1, 2023Fast TrackThe fast track option provides authors with early feedback on the fit of paper with this special issue. Authors are allowed to submit a long abstract of the paper (two to four pages, single spaced) by an early deadline of May 1, 2023. The editors will provide feedback on the fit of the paper with the special issue and offer recommendations for further development of the paper. Once the full paper is submitted by the deadline of September 1, 2023, it will undergo the review process, with a decision made after one round of review. The decision will be one of the following: accept, conditional accept, minor revision, or reject.▪ Fast track long abstract submission opening: March 1, 2023▪ Fast track long abstract submission deadline: May 1, 2023▪ Fast track full paper submission deadline: September 1, 2023 Previous Back to Top Next FiguresReferencesRelatedInformation Volume 15, Issue 1March 2023Pages 1-78, C3 Article Information Metrics Information Published Online:February 17, 2023 Copyright © 2023, INFORMSCite asGuest Editors: Haitao (Tony) Cui, Alison Jing Xu, Ting Zhu (2023) Call for Papers: Service Science Special Issue: Navigating the Use of Technology in Service Marketing. Service Science 15(1):77-78. https://doi.org/10.1287/serv.2023.0319 PDF download