California WIC's Healthy Habits Campaign: Impact on WIC Participants

Abstract

Objective: To conduct the Master Food Volunteer (MFV) Program to address obesity. Use of Theory or Research: In Virginia, obesity has increased 100% in the last decade, and research shows that 62% of adults and 30% of youths are overweight or obese. Because of high rates of obesity and chronic diseases, there is a need for educating consumers. Target Audience: Adults interested in promoting nutrition and physical activity in their communities. Description: With limited staff and need for programming to address obesity, the MFV Program fills the gap in service by training volunteers for program delivery. Volunteers received 30 hours of training through lecture series, cooking classes, demonstrations, and learning stations. Evaluation: Volunteer knowledge was evaluated through a competency examination. A postsurvey was conducted, and 78% indicated they plan to increase the quantity/number of fruits, and 74% indicated they plan to increase the quantity/number of vegetables and whole grains they eat daily. Fifty-six percent plan to increase physical activity to at least 30 minutes on most days of the week. Conclusions and Implications: Volunteers reached 744 participants through wellness programs. Volunteers are reciprocating 30 hours of service, which will extend program delivery by nearly 900 hours. This program is a model for community outreach to benefit thousands of families. A $1,500 grant was received and the training facility was an in-kind donation valued at $1,000. Financial support of food was secured from Virginia Beef Council, Virginia Egg Council, U.S. Apple Association, Ukrop’s Supermarkets, and Whole Foods.