Abstract
The sporting news1 that received the most media attention in the summer of 2006 was not the Italian victory at the World Cup but rather the Calciopoli scandal2 that shook the world of calcio (soccer). A distinctive characteristic of the scandal was that it involved principally the major clubs, in particular, Juventus, the richest and most successful club in Italian soccer. Although not the first crisis in its history, it was undoubtedly treated as one of the most serious catastrophes ever recorded in Italian soccer, portending the end of the credibility and sustainability of a model of business that, with its rules and its system of consolidated relations among its main actors, had until then characterized Italian professional soccer.
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