Abstract
ABSTRACT Retail gentrification remodels high streets and inner cities worldwide to appeal to the middle class, including specialty coffee consumption. The consumption of coffee in Cluj-Napoca’s inner-city district, a Central and Eastern Europe city, challenges certain tenets of the ‘revanchist city’ hypothesis, as shown through the concepts of ‘intraclass diversity’ and ‘bivalent class narratives’. Analyzing café consumer preferences, keywords associated with cafés, and social positions through nonlinear canonical correlation revealed that the working-class is co-opted into sustaining a creative, business-friendly city image consistent with middle-class consumption fantasies and self-expression.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
