Abstract
Considers an EITB report which suggests that although British industry is buying CAD, it is not exploiting the advantages to the full. Highlights the suggestion with a case study of a British handling equipment manufacturer which first bought a CAD system in 1979 and has failed to implement a thorough strategy to benefit from it. Surmises that the main barriers to effective Cad use are the divide between resource allocators and change managers, and a serious lack of commitment to CAD training.
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