Abstract
AbstractThe year 2020 marks the 65th anniversary of cable television service in Japan. The purpose of the very first cable service was to retransmit terrestrial television signals to rural areas not served by local broadcast stations. More recently, cable operators in Japan are providing a variety of services, including multi-channel broadcasting, internet access, fixed and mobile telephony, and home security. What is notable is that these cable services are often local oriented, which is rare worldwide as locally oriented cable service is considered to be unprofitable. Japan’s locally oriented cable business model is made possible through a set of unique cable policies.
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