C.S.R and its effect on Business reputation

Abstract

The study explores the relationship between C.S.R initiatives and business reputation, drawing upon existing literature and empirical evidence. The research investigates the various dimensions of C.S.R activities, including environmental sustainability, community engagement, ethical practices, and philanthropic endeavours, and their influence on shaping stakeholder perceptions. Moreover, the study examines the mechanisms through which C.S.R practices contribute to enhancing business reputation, such as improved brand image, increased customer loyalty, and attraction and retention of talent.