Abstract

3M has long been known as an innovative company. Who hasn’t used the firm’s Post-it notes, applied Scotch tape to a ripped page, or seen city buses wrapped with its perforated Scotchcal graphic film, which covers windows with images while allowing drivers and passengers to see out? But these days innovation is about more than just cool properties or great functionality. Gayle Schueller, 3M’s chief sustainability officer, says if the firm is to continue its run of innovative products, it has to invent new products and redesign old ones with an eye toward reducing their environmental impact. A materials scientist with a PhD from the University of Virginia, Schueller is leading the effort to turn that goal into reality. Designing and developing products for industrial, health-care, and electronics industry customers for more than a century has made 3M a hugely successful company with close to $33 billion in annual sales.

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