CУЧАСНІ ТЕНДЕНЦІЇ РОЗВИТКУ ЖУРНАЛІСТСЬКИХ ЖАНРІВ У БЛОГОСФЕРІ

Abstract

The article explores current trends in the development of journalistic genres in blogs, highlights the most popular genres of the blogosphere, identifies such phenomena as transformation and diffusion of the genre, analyzes the inter-genre types of journalistic texts. The development of the modern blogosphere makes many changes to the understanding and traditional interpretation of journalistic genres. The genre, as an established form of the text, is outliving its canonical purpose, but it acquires new features and signs that time imposes on it. So online journalism has excited the well-established system of genre, where there was a clear division into informational, analytical, and artistic-publicistic genres. As we see, the genre is endowed with a content-formal nature and consists of constant and variable elements that explain the object-subject character of genre-formation. In blog journalism, new transformed genres emerge, containing signs of other genre models. However, journalistic genre is enriched by new forms due to interaction with the Internet environment. And blogs have become a kind of platform that contributes to the expansion of journalistic potential, and is embodied in the materials, and, therefore, significantly expand the existing signs of the genres and lead to certain types and modifications in the genre palette. Analyzing the texts of the blogs of the authors of the «Vysokyy Zamok» and «Gazeta.ua», we conclude that the largest arsenal of expressive means is a group of information genres. Each author finds himself in several genres at the same time, applies the format of the text that will better ensure the effectiveness of journalistic speech. The transformation of journalistic genres in the blogosphere is not intended to destroy the established classifications of genres in journalism, but, on the contrary, it confirms that genre in the Internet space requires more attention to studying it in a practical context. Key words: blogger, journalism, genre .