BVRLA ICFM professional fleet consultant development programme

Abstract

PurposeThe BVRLA ICFM Professional Fleet Consultant Development Programme, developed in conjunction with the ICFM, is targeted at sales and business development executives within BVRLA member companies. The four‐day training programme equips participants with the skills and knowledge to align their sales role more closely with the demands and responsibilities of the client fleet manager. This paper aims to describe the programme.Design/methodology/approachThe paper describes the tailored approach of the programme.FindingsThe first module covers the principles of fleet management, with a focus on understanding the role and responsibilities of a fleet manager; the principles of asset and risk management; and the influence of a client's stake holders, company culture and market segmentation. It also looks at wider concerns influencing fleet choice, including the environment. The second module covers the delivery of fleet solutions; the various budgetary and taxation considerations; key acquisition and disposal options; supplier management; and the relevant legal and health and safety obligations.Practical implicationsThe new programme, launched in October 2008, has been enthusiastically welcomed by the leasing and fleet management industry, which has seen its customers grow more sophisticated in their business processes and, as a consequence, ever more demanding of their service providers. BVRLA members recognise the value in an industry‐acknowledged qualification that demonstrates both their investment in employee development and their commitment to understanding the needs of their customers. The Professional Fleet Consultant Development Programme course is externally accredited by the Institute of Leadership and Management.Originality/valueThe paper is the first detailed description of the origins, design, delivery of the BVRLA ICFM Professional Fleet Consultant Development Programme.