Abstract
This research investigates the impact of specific buying center activities on its members' satisfaction with new products. The purpose of the present study is to develop a more thorough understanding of buying center roles on satisfaction with a new information technology, in particular, when an information technology is used for interorganizational communications within managed supply chains. The results suggest that supply chain orientation should have a significant effect on buying center members' new information technology satisfaction. Understanding the importance of supply chain orientation in the buying center context-especially when the technologies being purchased are directly related to logistics functions and performance-suggests that more detailed and wide-ranging supply chain concept training and education of center members needs to be put into place.
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