Buying Behaviour of Consumers for Fashion Products through E-tailing

Abstract

Consumer conduct research is the logical investigation of the cycles consumers use to choose, secure, utilize and discard products and administrations that fulfill their necessities. Firms can fulfill those requirements just to the degree that they comprehend their clients. The principle objective of this paper is to consider the sex contrasts in consumer buying conduct of a Portuguese populace when they go out to shop to buy attire products. To accomplish this target a review was created and regulated across Portugal. The discoveries affirm the contrasts among ladies and men particularly as far as What, Where, When, and How they buy.