Abstract
The COVID-19 pandemic has changed the structure of human life globally, starting from the social, economic, political, health aspects, and so on. This study attempts to map the impact of changes in Generation Z consumer behavior in the period before and after the COVID-19 pandemic took place with the black box model in 3 stages, namely stimuli, transformers, and responses. The study was conducted on 186 undergraduate students with an age range of 17-24 years in measuring changes in 3 aspects, namely consumption patterns, entertainment, and basic necessities. The research model uses mixed methods with concurrent models, through the type of concurrent triangulation strategy. The results showed that there was a significant change in consumption and entertainment patterns in terms of the selection of purchasing methods and processes. Surprisingly, the pattern of shopping for basic necessities tends to not experience significant changes and contrasts with the media coverage of panic buying.
Highlights
The COVID-19 pandemic has changed the structure of human life globally, starting from the social, economic, political, health aspects, and so on
This study attempts to map the impact of changes in Generation Z consumer behavior in the period before and after the COVID-19 pandemic took place with the black box model in 3 stages, namely stimuli, transformers, and responses
In Indonesia, since the Daniel Hermawan / Buyer’ Black Box Model Change in COVID-19 Pandemic / 92 - 100 social/physical distribution policy was enacted, the #StayAtHome (#DiamdiRumah) campaign has begun to be promoted by various institutions, both from government agencies to private institutions (Kementrian PUPR, 2020)
Summary
The COVID-19 pandemic has changed the structure of human life globally, starting from the social, economic, political, health aspects, and so on (Al-Lamongani, 2020). The virus, thought to have originated from Wuhan, China, has spread to more than 200 countries around the world. It has infected more than 2.4 million people worldwide and more than 165,000 of them died (WorldoMeter, 2020). In anticipating the spread of the COVID-19 virus, there have been signi icant changes from the way humans interact, study, work, to shopping in various countries. In Indonesia, since the Daniel Hermawan / Buyer’ Black Box Model Change in COVID-19 Pandemic / 92 - 100 social/physical distribution policy was enacted, the #StayAtHome (#DiamdiRumah) campaign has begun to be promoted by various institutions, both from government agencies to private institutions (Kementrian PUPR, 2020). Along with the increase in casualties and the number of positive COVID-19 patients in Indonesia, the adoption of Large Scale Social Restrictions (PSBB) and the determination of the COVID-19 virus as a non-natural national disaster requires the community to obey the rules to break the chain of COVID-19 distribution (Mashabi, 2020)
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
