Abstract
L&T InfoTech is one of the fastest growing Information Technology companies in India. Founded in 1997, as an Indian IT company, L&T InfoTech has it's headquarters at Mumbai, Maharashtra and is owned by Larsen & Toubro. L&T InfoTech offers its services to various industries like Banking and financial services, Communication and media technology, Insurance, Manufacturing, Retail, Hi-tech, Consumer Goods & Distribution, Energy Resources & Utilities, Life Science & Health Care, Public Services, Travel, Transportation, and Hospitality. L&T InfoTech is an Information Technology service provider offering business solutions with latest innovative ideas and technology to needy customers around the world. L&T is one of the top 10 listed companies in India. This paper throws light on various aspects which made L&T InfoTech a unique company with its innovative service offers through its slogan ‘Welcome to Possible’ to various industries and industry sectors. This case study paper also discusses the strategy of L&T InfoTech while providing services for different sectors like Banking, Insurance, Energy and Utilities, CPG & Retail, Hi-tech, Life Science and Healthcare, Media and Entertainment, and Manufacturing. In this case study, we have analysed the operational strategy, business strategy, financial stability, marketing mix, competitors, training, and recruitment strategy of the company briefly using Theory A. We have also studied the CSR procedure of the company and analyzed its strategies using SWOT framework as research case study
Highlights
Larsen & Toubro, commonly known as L&T, is an Indian multi-national company headquartered in Mumbai, Maharashtra, India
The basic functional elements of Theory A including (1) Planning (2) Target setting (3) Motivation (4) Work Strategies (5) Responsibility (6) Role model (7) Monitoring & Guiding and (8) Accountability which are well implemented in L&T InfoTech
The sub-functions under these are a series of processes starting from (1) Organisation assessment to problem identification and joint policy formulation, (2) Shared understanding through communication and action planning at different organizational level, (3) Adoption of the idea and increased performance by showing and monitoring individual responsibilities, (4) Empowerment, support and teamwork using organizational strategy and technification of business processes, (5) Commitment, consistency, and target fulfilment, (6) Acknowledging example and willingness to improve, (7) Joint review, self-appraisal, and confirmation of accomplishment, and (8) Contribution through commitment and creativity, under each of the steps mentioned above, L&T InfoTech could implement its business strategy successfully to achieve its objectives
Summary
Larsen & Toubro, commonly known as L&T, is an Indian multi-national company headquartered in Mumbai, Maharashtra, India. Larsen & Toubro InfoTech i.e., L&T InfoTech incorporated in the year 1997 as a fully owned subsidiary of the 3.3 billion Euro technology-driven construction and engineering major Larsen & Toubro Limited. They provide service to different sectors like Banking, Insurance, Energy and Utilities, CPG & Retail, Hi-tech, Life Science and Healthcare, Media and Entertainment, and Manufacturing. They are one of the major information technology service provider and solution provider to a large number of the client all over the globe [1], [2], [3]. L&T is helping organization across Europe, North America, and India and it provides various services all over the world which are as follows: (1) Automated identification and customs classification of private data in the distributed system, leading to time and cost saving of more than 50% for a global oil and gas major. (2) Hybrid assessment of 51 SAP, Oracle and sales force applications, covering 39 business processes, leading 80% effort reduction in data mapping for a US-based manufacturer
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