Business Strategy and Marketing Management of a Multinational Organization Development

Abstract

Unilever Bangladesh Limited, a fast moving consumer goods company, engages in the manufacture and distribution of home care products, personal care products, and foods. It offers household care, fabric cleaning, skin cleansing, skin care, oral care, hair care, and personal grooming products, as well as tea based beverages. The company was formerly known as Lever Brothers Bangladesh Ltd. and changed its name in December 2004. Unilever Bangladesh Limited was founded in 1964 and is based in Dhaka, Bangladesh. Unilever Bangladesh Limited operates as a subsidiary of Unilever Public Limited Company. Unilever believes profitable growth should also be responsible growth. That approach lies at the heart of their business model, driven by sustainable living and the Unilever Sustainable Living Plan. It guides their approach to how they do business and how they meet the growing consumer demand for brands that act responsibly in a world of finite resources. Their business model begins with consumer insight that informs brand innovation, often with partners in their supply chain, to create products they take to market supported by marketing and advertising across a range of distribution channels.