Abstract

Business strategy has a great impact on a company, and it can be called the lifeblood of a company. This research will expand on how business strategies can help the company's prospects and development. Various business strategies will be described in detail in this paper, including pricing strategies, event planning, data collection, etc. which are all business strategies. These business strategies can help companies better position themselves, gain better profits, gain a better corporate image, and improve competitiveness. But the misapplication of these business strategies can also lead to the failure of the company. As long as a company obtains strong competitiveness through a good business strategy and a good corporate image, the company will have better development. So, a good business strategy is very important for a company. If a company does not have any business strategy and only focuses on immediate interests, then only bankruptcy will be ushered in.

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