Abstract
Digitization has become one of the important attribute of business world. As the technology is changing day by day, the need for implementation of different strategies has also emerged. As the digitization has pick up the speed the traditional and old strategies has lost its significance in today’s world. Every single and small business needs a good digital strategy to run efficiently. Since the digital place has numerous opportunities hidden, it is very important for a business to identify these places and implement the accurate strategy for the success of the business. To harness the competitive advantage, an effective, efficient and accurate business strategy is needed. In this paper we will be discussing the important attributes of business strategy needed to survive in a healthy competitive world. This paper will also highlight the importance of business strategy in shaping a profitable business.
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