Business Principles and Corporate Strategies of the Coca-Cola Company and PepsiCo, Inc.

Abstract

Coca-Cola and PepsiCo are consumers' perception of brand awareness and brand loyalty, from taste, flavor, advertising these aspects of the survey, and to expand the introduction, found that Coca-Cola is more popular than PepsiCo, consumers perceive more value from the brand and other factors, etc., in addition to this, with the development of the times, the majority of the people are more and more Soft drink consumption is declining as people become more self-conscious about their personal health. When it comes to the beverage industry, Due to its distinctive recipe, lengthy history, and strict business practices, the Coca-Cola Company is without a doubt the market leader in the beverage sector. The Coca-Cola Company is prosperous.This paper combines the case study and qualitative analysis method through a comparative analysis of the research paper found that Pepsi's audience is mostly young people, Coca-Cola's base is larger and more long-lasting, but also more popular with the masses.