Abstract
This study aimed to determine the significant relationship between business practices and customers satisfaction among motorcycle dealers in General Santos City, Philippines. The descriptive survey and correlational design were used to employ quantitative data. The data were gathered through the survey questionnaire from eight (8) managers and forty (40) customers of the identified motorcycle dealers who were selected through purposive sampling. The data gathered were analyzed through weighted mean and Pearson (r) Coefficient Correlation. The findings of the study generally revealed that there is a significant relationship between business practices and customers satisfaction. Therefore, the null hypothesis that there is no significant relationship between business practices and customers satisfaction is rejected. Given the overall results, the study recommends sustaining the business practices in order to maintain the current level of customers satisfaction.
Highlights
In today’s traffic conditions where commuters are complaining of the daily traffic predicament in the main streets of the city, many passengers and vehicle owners are opting to buy and use motorcycle as a mode of transportation to avoid traffic congestion (Hanlon, 2012; Reinsalu, 2018)
This study aimed to determine the significant relationship between business practices and customers satisfaction among motorcycle dealers in General Santos City, Philippines
The data were gathered through the survey questionnaire from eight (8) managers and forty (40) customers of the identified motorcycle dealers who were selected through purposive sampling
Summary
In today’s traffic conditions where commuters are complaining of the daily traffic predicament in the main streets of the city, many passengers and vehicle owners are opting to buy and use motorcycle as a mode of transportation to avoid traffic congestion (Hanlon, 2012; Reinsalu, 2018). Motorcycles are inexpensive form of motorized transport in any part of the world. In the country, it is used as a personal service and public transport like tricycle and “habal-habal”. The motorcycle giant producers like Honda, Kawasaki, Suzuki, and Yamaha are producing economically, environmentally and price-friendly models intended for the developing countries as their market like the Philippines. The Motorcycle Development Program Participants Association (MDPPA) released its 2018 sales report on February 2019 achieving 21% annual sales growth with a total of 1,580,926 units sold for the year. The Philippines ranked 8th world’s motorcycle hub overtaking Japan. Aside from a strong domestic market, motorcycle manufacturing has a wide industry linkage (Carmudi, 2018; Tamehiro, 2019; F+L Daily, 2017)
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