Business plan for the establishment of seaweed nursery in Poteran Island: a case study in fish farmers group

Abstract

The potential of seaweed in Sumenep is quite vast; however, it is not followed by efforts to develop nursery support units. Even though the supply of edible seeds with "affordable" selling prices is crucial to the success of seaweed farming. To produce quality seaweed seeds technology input is needed, which affects the price of seedlings. The purpose of this study is to analyze the methods of determining the cost of seaweed nursery production and formulate alternative selling price policies that are appropriate for a seaweed nursery business. Data collection methods used were direct interviews, filling out questionnaires and observations within three months. Data analysis uses the costing method (HPP) by determining the full cost (full costing) and variable costs (variable costing). Use these two methods to compare the cost of production, which gives the lowest unit price. To determine the sales pricing policy that is suitable for seaweed nursery business, we use the cost-plus pricing method approach and the break-even analysis method. The results showed that the determination of the HPP of seaweed seeds using the Full Costing method and the Variable Costing method differed per kg, where the lowest HPP value was obtained from the Variable Costing method. The selling price policy for seaweed seeds produced is lower than the price of seaweed seedlings produced by farmers (market price).