Abstract
After the Waldock Report, OUP began a process of gradual modernization that resulted in changes to its systems of business administration and corporate structure. Manufacturing and in-house printing became less profitable and were eventually discontinued, and emphasis shifted to product marketing, international business, and corporate management. The Press maintained throughout this change its traditional learned values in academic and trade publishing and the Delegates continued to play a significant role in decision-making. By the 1990s OUP had reinvented itself as a modern publishing enterprise and was able to exploit new opportunities in digital publishing and the global book trade. The chapter considers in detail the process of modernization through an analysis of business structure, annual surpluses, and book sales, and the contribution of key individuals, while placing OUP in the context of the wider UK and international publishing world.
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