Business Owners’ Presupposition of Vision and Innovation Strategies: A Heidegger Phenomenology Review of Business World

Abstract

Purpose: The purpose of this study is to gain deeper insights into how presupposition influences the vision and serves as a foundation for selecting effective innovation strategies among Tionghoa entrepreneurs in Indonesia. Theoretical Framework: The hermeneutics phenomenology approach used in this study focuses on understanding individuals' lived experiences and subjective interpretations of the world. It involves exploring the meaning and essence of human experiences, thoughts, and emotions within a specific context. Methodology: The study adopts a qualitative method focuses on investigating the practices and values among Tionghoa entrepreneurs in Indonesia. The emphasis is on interpretation, understanding, and the significance of subjective experiences rather than quantifiable data. As a qualitative approach, this study involves conducting interviews and content analysis. Findings: The result of this study shows that Tionghoa entrepreneurs' presupposition in Indonesia, which are founded on their day to day interactions, are critically important in determining how they interpret the business vision they pursue and how they explore business innovations. Research, Practical & Social implications: The study's findings provide novel insights that apart from statistical analysis, which yields numerical data, presupposition holds a fundamental role in shaping the perception of the business landscape. Originality/value: Through Martin Heidegger's hermeneutic phenomenology approach, the study offer deeper understanding into the role of presupposition as a fundamental component in defining the way Tionghoa entrepreneurs in Indonesia interpret the business world and its implications for their entrepreneurial pursuits.