Business Models in Media Markets

Abstract

Media markets are subjects to continuous change. The highly innovative era of information and communication technology results in an increased competition due to new market entrants, a change in consumer behavior, and the emergence of new media formats. These developments cause media companies’ need for stabile integrated business models. This contribution explains the business model concept, before a segmentation of media markets is performed. The main section portrays selected business models in primarily non-electronic media markets as well as business models in primarily electronic media markets. Additionally, the business model development process is an integral part of this contribution.