Abstract

Nine institutions—Colorado State University, Dallas County Community College District (DCCCD), Duquesne University, Georgia Institute of Technology, University of Central Florida, The University of Illinois at Springfield, University of Massachusetts Lowell, University of Michigan, University of Georgia—share information about their business models.

Highlights

  • Location: Fort Collins, CO Student Population: 27,973 Type of Institution: 4-year public and above (Land Grant) Carnegie Classification: Doctoral/Research Universities—Extensive Distance Education Unit: Continuing Education Self-Funded Independent Websites: Colorado State Continuing Education: http://www.learn.colostate.edu Based on Interviews with Al Powell, program director, certificates, online and independent learning and Debi Colbert, program director, distance degrees

  • “We start talking to the academic department involved, and we try to figure out a way to conduct market research that will tell us what the prospect for success really is for a program

  • Under Colorado state law, most continuing education units operate as enterprise units that pay their own bills that are generated by tuition dollars

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Summary

COLORADO STATE UNIVERSITY

Location: Fort Collins, CO Student Population: 27,973 Type of Institution: 4-year public and above (Land Grant) Carnegie Classification: Doctoral/Research Universities—Extensive Distance Education Unit: Continuing Education Self-Funded Independent Websites: Colorado State Continuing Education: http://www.learn.colostate.edu Based on Interviews with Al Powell, program director, certificates, online and independent learning and Debi Colbert, program director, distance degrees. Colorado State Division of Continuing Education (DCE) is a self-supporting unit that develops and delivers distance education degrees and certificate programs, credit and noncredit courses, and custom training for businesses and industry. Targets of Opportunity “We are still showing signs of developing a business model, but if you want to characterize ours, you can call it targets of opportunity,” says Al Powell These targets can come from an outside entity, such as an industry in need of special training through a certificate program; internally from a department that identifies a need to provide access to more students, such as a water hydrology program that attracts an international audience; a state agency in need of employee training; or community college graduates. Some times we do pay for development and other times we don’t.”

Responsibilities of Academic Units and DCE
Overall Structure of DCE
Non-Credit Offerings
Fiscal Responsibilities
Dallas TeleLearning
How Telecourses are Produced
Win-Win
Dallas TeleCollege
Other Revenue Streams
DUQUESNE UNIVERSITY
How Programs Get Started
Quality Assurance
GEORGIA INSTITUTE OF TECHNOLOGY
Delivery Format
Building a Better Backend
Responsibilities
Becoming More Proactive
Financial Considerations
UNIVERSITY OF MASSACHUSETTS LOWELL
Disciplined and Rigorous Business Plan Approach
Successful Example
About ROI
UNIVERSITY OF CENTRAL FLORIDA
An Activity of the Institution
Where It All Starts and Grows
Not a Business Planning Model
Other Meetings
Collecting Data
What About Return On Investment?
THE UNIVERSITY OF ILLINOIS AT SPRINGFIELD
Technology Fee
How Programs are Started
Program Coordinators
Tuition
Who is Responsible for What
Informal Network Maintains Integrity
Unfulfilled Potential
Grant Proposal Development Guidelines
Educational Viability
Economic Viability
Expenses
VIII. UNIVERSITY OF MICHIGAN
For-Credit Fully Online Graduate Programs
Non-Credit Professional Development Courses and Certification Programs
UNIVERSITY OF GEORGIA
Findings
Independent and Distance Learning

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