Abstract
Adopting a process perspective, we introduce the notion of 'business modelling' defined as the process of adopting and adjusting a 'business model' for enacting entrepreneurial opportunities. In light of recent advancements in the sustainable entrepreneurship literature, we extend business modelling into the sustainable entrepreneurship and conceptualise the process of business modelling for sustainable entrepreneurship. We define it as the adoption of business models for converting opportunities into social and environmental gains. We discuss conceptual aspects of this proposition including some of its key drivers and illuminate several research directions for developing a cumulative body of knowledge on this emerging field.
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