Business model validity in early-stage technology ventures' business plans testing agreement between text and reality

Abstract

Validity of the business model is a key indicator for buying into ventures in the early-stage. Business models of early-stage ventures decrease in validity when developing the business over the progressing stages of the business life-cycle. By doing so, the ventures are validating their business model when building transaction relationships to the surrounding value network. In prior research, we developed a research design based on existing business innovation proposals (onepager, pitch decks, business plans) that is assumed to evaluate the status of business model validation. The core hypothesis of the research design is that transaction relations represent a strong anchor between the business model and the business reality, thus providing information on the business model validity. In this research, we test this hypothesis by designing and analyzing a survey that was directed to founders taking part in a business plan competition. We compared the relationships described in the submitted business plans to the relations explicitely stated in the follow-up questionnaire. We identified that the described relations to customers, investors, and people (human resources) match the relationships expressed in questionnaires quite well. A significant disagreement, however, exists in the relationships to suppliers. We conclude that there is still a theoretical and empirical gap that leads to disagreement between business plans and reality in the group of suppliers.