Business Model Innovation of Technical Start-ups in Emerging Markets

Abstract

Innovation is critical for a start-up company to succeed, especially in emerging markets. Business Model Innovation (BMI) is highly related to entrepreneurship, though researchers have not paid sufficient attention on it. This paper develops a conceptual model to address the following questions. First, the authors try to find out the drivers of BMI and the difference between developing and developed countries. Second, the way start-ups partner escrow online payment service providers in emerging markets is discussed. Lastly, this paper studies how BMI could adapt to external changes and maintain a sustainable advantage.