Abstract
There are many problems in home decoration industry, such as imperfect industry system, lack of integrity of enterprises, low quality of construction personnel, etc. However, Qingdao Youzhu Home Decoration Co., Ltd. has achieved rapid growth with the innovation of business model. Therefore, based on Qingdao Youzhu Home Decoration Co., Ltd., this paper attempts to analyze the company’s business model innovation. The conclusion shows that the company’s business model canvas includes nine modules of important partners, value proposition, key business, core resources, customer segmentation, customer relationships, Channel access, revenue sources and cost structure, and each module plays an important role.
Highlights
With the development of China's home decoration industry, it has changed from the traditional mode, wholehouse decoration mode, package mode to the current integrated mode [1]
Based on Qingdao Youzhu Home Decoration Company, this paper attempts to analyze the reason for its success, namely, the innovation of business model
The content of each module of the business model canvas is: When the internal resources of the enterprise cannot meet the needs, it is necessary to rely on important partners
Summary
With the development of China's home decoration industry, it has changed from the traditional mode, wholehouse decoration mode, package mode to the current integrated mode [1]. Under the development of the integrated model, problems such as inadequate home decoration industry systems, insufficient integrity of home decoration companies, and low quality of construction personnel have gradually emerged [2]. Under such circumstances, there are more and more calls for a good home decoration market environment by innovating business models. The business model has shifted from focusing on its own technology and products to integrating internal and external factors and resources, building a value creation network and a core competitive operation system in collaboration with markets, customers and partners. Based on Qingdao Youzhu Home Decoration Company, this paper attempts to analyze the reason for its success, namely, the innovation of business model
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