Business Model Innovation at the Organizational Level (In-Depth Retrospective Case Studies)

Abstract

As the relevance of business model innovation in incumbent firms has been clarified by reviewing the relevant existing literature in chapter 2, this chapter is intended to explore the nature of this type of innovation in incumbent firms. In particular it aims at clarifying why and when the process of business model innovation is started (SQ1), understanding how the process of business model development and business model implementation unfolds in incumbent organizations (SQ2), and exploring the barriers and drivers to successful business model innovation processes (SQ3). In following this research agenda, two in-depth retrospective case studies of incumbent firms form the basis for generating insights on business model innovation processes on the organizational level.