Abstract
Electricity consumption has been growing in recent decades, and it is estimated that air conditioning accounts for 30% of a building’s total electricity consumption. However, in hot climates this percentage may be even higher, which has led to the development of energy management techniques aimed at reducing the high electric bills paid by end users. This article proposes a business model for the commercialization of intelligent solutions for the optimization of electricity consumption by air conditioning equipment (VAC) in service sector buildings. The study used the Canvas methodology to validate the proposed model, in combination with other techniques such as SCAMPER, interviews, and discussion groups, among others, to validate the proposed business model aimed at the introduction of new techniques for the commercialization of air conditioning. Service-sector buildings exposed to the climate conditions of the Colombian Caribbean region were used as case study. The results summarize the characteristics of the business model, including the respective validations of the nine “Canvas” modules, which enabled reviewing two possible scenarios offering different alternatives for implementation of this initiative.
Highlights
Research has found that energy consumption is primarily concentrated in three sectors: industry, transportation and others
In the development of this business model and the validation of its relevance as an intelligent solution to optimize energy consumption in VAC equipment, this study was structured in three stages: the first was a diagnosis of the target audience, during which characterization and segmentation of the market was performed in terms of existing needs for the use and management of technological climatization alternatives
Market characterization and segmentation The proposed business model used as case study companies of the service sector located in the city of Barranquilla, to which end a specific query was made on the companies registered under the “Uniform International Industrial Classification of all economic activities adapted to Colombia” (CIIU, by its acronym in Spanish)
Summary
Research has found that energy consumption is primarily concentrated in three sectors: industry, transportation and others (agriculture, services and residential). Buildings account for between 20 and 40% of total final energy consumption [1,2]. Authors such as Lemmet [3], Lin y Liu (2015) believe this percentage may be higher, at between 40 and 50% of global energy consumption in buildings due to heating, ventilation and air conditioning (HVAC) systems. The electricity consumed by buildings for the operation of ventilation and air conditioning system is close to 60% [4]. The impact is two-fold: on the economy and on the environment. It involves high costs of facilities, of equipment maintenance and high energy consumption, which translates into higher costs.
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