Abstract
The construction is one of the productive sectors with a high impact on the Ecuadorian economy because it affects the generation of employment and commercial activities of services and subsidiary products. It is highly sensitive to internal and external agents that impact the demand for the provision of its services. Its characteristics affect the informality with which services are contracted, which generates uncertainty and distrust in its users. The present study was based on the quantitative research approach to determine the levels of acceptance, the technical and financial feasibility of a business model for the cantonal capital of Azogues, which aims to regulate the provision of minor services and guarantee compliance with terms and conditions. agreements. Acceptance levels were determined through surveys targeting potential demand. A business architecture model of the technological infrastructure was proposed and the financial analysis was carried out that converged in the establishment of profitability indicators and the profitability threshold that guarantee its implementation. The results show a market that demands the digitization of service provision through a visibly profitable business model.
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