Abstract
This chapter provides an empirical analysis of the sustainability reporting practices of two multinational companies: the German IT company SAP, which operates in the software sector, and the Swedish retailer H&M, one of the most popular brands in the fast fashion industry. Both companies encounter different approaches/sustainability issues when explaining their commitment to sustainability. The aims of this chapter are twofold. On the one hand, it will provide an exemplificative illustration of how the business model tool can be used to interpret the information included in a company’s sustainability reporting, according to the proposal formulated in Chap. 3 of this volume. On the other hand, analyzing two leading companies, both of which provide benchmarks for their respective industries, will offer us insights on whether or not a business case can be made for sustainability, and how sustainability is implemented in the organization and integrated into the company’s value processes.
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