Business Model Design for Cathode Material Manufacturer Startup Case Study: PT Polimikro Berdikari Nusantara

Abstract

Startups often offer innovations in solving problems, but if these innovations have a business model, they will be protected from entering the valley of death. Polimikro Berdikari Nusantara is one of the startups recently facing risk. Polimikro Berdikari Nusantara’s main product, Lithium Nickel Manganese Cobalt Oxide (NMC), had Technological Readiness Level (TRL) 7 Demonstration System. However, the Market Readiness Level (MRL) is level MRL 4 Small Scale Early Adopter Campaign. Therefore, several activities need to be done to increase MRL to save Polimikro from the valley of death. This study aims to provide a design model and business strategy for Polimikro Berdikari Nusantara. This qualitative research uses analytical techniques using an interactive analysismodel by Miles and Huberman. Data collection was done by observation, documentation, andinterviews. The results obtained in this study are business models in the form of Business ModelCanvas (BMC) and Lean Canvas (LC) integration