Business model canvas MSME feasibility in zeolite powder production

Abstract

Zeolite stone is a natural material that exists in the world, and in Indonesia, zeolite stone has not been massively exploited. Zeolite stone is widely used as a construction material as tiles and paving stones, which are generally used for architectural building walls, pool walls and pool floors. As a result of this production, there are small irregular pieces of zeolite that are not utilized so that these become waste. Due to the presence of this waste, it is important that this research aims to analyze the feasibility of a new business, namely processing zeolite stone waste into zeolite powder as a small and medium community enterprise (MSMEs). A combination of quantitative and qualitative methods is used for business feasibility analysis. Data collection uses a survey method to identify the readiness of raw materials, production equipment, markets, and resource requirements, as a basis for analyzing the feasibility of running a zeolite powder production business. Furthermore, an analysis of the cost requirements and feasibility benefits of running a business is carried out using the business model canvas (BMC) method. The survey results show that the raw material for zeolite stone in one mine can provide raw materials for 30 years, hammer mill machines are available on the market as production tools, the market for zeolite powder in Indonesia is quite low, but consumers in ASEAN countries are very high. The results of this business plan analysis are profitable, so the zeolite powder production business is declared feasible to run.