Business Model Canvas Formulation In Bee Honey UMKM Asgar

Abstract

The development of entrepreneurship in Indonesia is currently a trend that cannot be abandoned. The increasing growth of UMKM in Indonesia is quite dominated by the food and beverage industry. Based on data from west Java open data (2021), Garut Regency is the district with the 5th largest number of UMKM in West Java. The role of UMKM in Garut Regency is influenced by the natural resources in Garut Regency. One of them is the Asgar Bee honey business. By using SWOT analysis and Business Model Canvas. Swot analysis is used to analyze the company's internal and external environment of the company combined with the business model canvas. The concept of canvas business model has enormous practical power and will be a consideration for business actors in making decisions on business development efforts. This research was conducted to find out how to design the right Business Model Canvas strategy for Lebah Asgar honey in business model development. The purpose of this study is to find out the Business Model Canvas of Lebah Asgar honey, to evaluate Lebah Asgar honey by analyzing strengths, weaknesses, opportunities and threats, as well as to find out the right business strategy in developing the Lebah Asgar honey business. The research method used is a descriptive qualitative method. In collecting data, researchers used the method of interviewing the owner of Lebah Asgar honey. The results of this study show that Lebah Asgar honey already has all the elements of the Business Model Canvas which is a reference for running a business, but there is still something that needs to be improved or developed again from the nine elements owned by Lebah Asgar honey there are strengths, weaknesses, opportunities, and threats from every element in the Business Model Canvas aforementioned.