Abstract
Marketing is a business function that identifies current unmet wants and needs and manages their size, determines which target markets the organization can best serve, and determines the appropriate range of products, services and programs to serve those markets. So marketing acts as a liaison between the needs of the community and the pattern of industrial responses.This community service activity is carried out at the home of the business actor who has the address. The method used in the implementation of community service activities is business assistance.The purpose of this method is the participatory-lecture method,discussion-information and continued with direct training on making business management development models for business actors "Cireng Ceu Iin" in Padasuka Village, Baros District, Serang Regency.In a business, it is better to plan carefully both in terms of future prospects and the management system that can be done to manage the business in question. In addition, it is necessary to take into account the prospect of competition, market segmentation and the smooth running of its business. Especially for the management of the Cireng-making business, it is necessary to pay attention to the availability of raw materials in the form of sago and flour which must be processed into dough. Setting the selling price is one of the factors that must be considered in a business. Prices must be realistic but do not forget the capital spent to carry out the business in question.
Highlights
Nowadays, the need for varied food and high nutritional value has increased
In people's habits where when working on an activity, hobby or even during breaks are usually inseparable from the name snacks or light snacks which are usually purchased in packaged form from various shops, retails, supermarkets or even from stands. or kiosks that are often on the side of the road
From the description above, a common thread can be drawn in the cireng business, including that in a business it is better to plan it carefully both in terms of future prospects and the management system that can be done to manage the business in question
Summary
The need for varied food and high nutritional value has increased. Wheat can be processed into various types of food that are delicious and have high nutritional value. Cireng is a product that is suitable for everyone, besides the process of making it is quite easy, cireng is a snack that is familiar to most of the population in Indonesia.In this day and age where our society is very critical of the quality of healthy food, especially foods that are snacks or light snacks. Kiosks that are often on the side of the road For this reason, we intend to make a type of cireng snack made from flour that is safe for consumption because it is hygienic and clean in the production process and it must be affordable by the general public
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