Abstract
The aim of this article is to bring out the role of the Management Accountants in facilitating Micro, Small and Medium Enterprises (MSMEs) in embracing Business Intelligence (BI) as a tool for decision making. The article is exploratory in nature and draws the data from both primary and secondary sources. A sample survey of MSMEs was conducted to collate the relevant primary data. Post pandemic and owing to the digital transformation, the ecosystem of BI has undergone a radical shift. MSMEs are grappling with the technology disruption and the advent of big data. Management Accountants are handy in marshalling and decoding the big data for MSMEs. The findings of this study reveal two important things namely (1) Digital transformation is the key for deploying BI for MSMEs in the post pandemic era and (2) Management Accountants play a strategic role in hand holding the MSMEs to have a robust BI platform for achieving operational performance.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
