Abstract
The web's global reach and its range of services (e.g. information dissemination, interactive communication and transactional support) make it a potentially powerful business resource. Since this global communication medium naturally supports marketing-related activities, it is not surprising that the current literature highlights such usage. The web's business potential, however, goes far beyond just marketing. US companies are using the web to facilitate the entire range of primary business activities-from product/service design and production to marketing, sales, delivery and after-sales customer service. In addition to supporting traditional businesses and business activities, the web is providing a new locus for value creation and fundamentally transforming traditional ways of doing business. This paper attempts to provide a comprehensive insight into the usage of the WWW by US companies to realize both operational and strategic benefits.
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