Business growth through a sustained strategic management approach in manufacturing organisations

Abstract

Organizations regularly encounter unforeseen occurrences like government policy change, market failure natural catastrophes, terrorist attacks, or technology failures in extremely unpredictable and uncertain times. Thus, the study of strategic management and organization growth was embarked upon. Two research questions were asked leading to two research hypothesis famulated to guide the study. The population of 63 of the study were taken from the staff of the Mouka and Frendy foam production industry which also formed the sample size. Fifteen (15) items Questionnaire instrument validated and tested for reliability at 0.75 Cronbach Alpha were then distributed to the sampled staff of Mouka and Frendy foam production industry in Warri and Abraka. There after the extracted data were subjected to statistical analysis. the result shows that there is significant effect between defensive strategy and organization growth; also, that there is no significant effect between prospective strategy and organizational growth. From the finding recommendation were made among others that defensive strategy boosts organizational growth, and it should be adopted by managers at all level and stages of business development as it help to fight competitors amidst harsh competitive business environment