Abstract
This work aims to draw attention towards the positive consequences of the fact that a company is both ethical and profitable, as well as knowing how to communicate it. The Corporate Social Responsibility (CSR) concept was researched as well as its indicators in Mexico and the world, which are shown in this paper. We also offer data seen in the context of the Covid-19 pandemic hence to demonstrate the need for sustainable proposals to emerge so the economic sectors can recover. To communicate CSR, a company must inform its internal and external audiences persuasively and consistently. The efficient management of a corporate image starts from the communication of a value proposition plus social impact. A strategic business positioning must represent the expectations and collective trends of the different publics. Therefore, we investigate the conceptualization of ethics to point out that institutions have a social responsibility, not only because their actions have an impact on society, but also because the goals they pursue are social.
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