Business Environment and The Performance of The Sports Industry in Relation to The Population Physical Activity of The EU

Abstract

The promotion of sport and the physical activity of the population form the basis of the European Union’s sport policy. Entrepreneurship and entrepreneurial activities are the backbone not only of modern economies but also of economic sciences. Entrepreneurship in the sports sector has not only a significant macroeconomic impact but entails also many other social benefits (the sport itself). This paper focuses on the relationship between the 2 derived macroeconomic indicators of sports satellite accounts and sports activity of the population of the European Union countries. The aim of the paper was to identify and quantify the impact of the economic output of sport (as a percentage of the total GDP) and employment (as a percentage of the total employment) in the sports sector on the physical activity of the population of the European Union countries. Based on the analysis of available empirical secondary data, the impact of the 2 derived macroeconomic indicators on the physical activity of the population was identified and quantified. Based onthe results of the analyzes, 2 main hypotheses were refuted.