Business Ecosystems and Human Potential: Interrelation and Legal Regulation

Abstract

The subject of the study is the impact of business ecosystems on human potential. The purpose of the work is to establish the procedure for regulating the activities of business ecosystems. The article examines the categories of business ecosystems, their impact on the development of markets for goods and services. Based on a survey of users of such major Russian business ecosystems as Yandex, Wildberries, Beber, etc., the most significant positive and negative aspects of the life of business ecosystems for participants in economic relations have been identified. The most optimal approaches to their regulation are determined based on the analysis of the results of a survey of users of business ecosystems and the activities of the largest Russian companies. It has been established that the level of efficiency, productivity and growth potential is significantly higher in the business ecosystem than in standard format enterprises, and the degree of its competitiveness in the eyes of consumers is significantly higher, i.e. ecosystem-specific features affect the expansion of human potential. It is determined that the formation of business ecosystems has significantly expanded human potential. An important element peculiar to ecosystems and affecting the capabilities of the enterprise is shown — technological equipment, which allows, on the basis of multifunctional Internet platforms, to personalize the approach to the relationship between the enterprise and consumers of its products as much as possible, making them more stable. Conclusions are drawn about the need to expand self-regulation of business ecosystems.