BUSINESS DEVELOPMENT STRATEGY FOR NON-FINANCIAL PERSPECTIVE BALANCE SCORECARD METHODS TO INCREASE THE PERFORMANCE OF MSMEs IN INDONESIA DURING THE COVID-19 PANDEMIC

Yohanes Mardinata Rusli,Merna Surjadi

doi:10.31933/dijms.v3i2.1024

Yohanes Mardinata Rusli, Merna Surjadi

Open Access

https://doi.org/10.31933/dijms.v3i2.1024

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Abstract

The COVID-19 pandemic has affected the performance of companies, especially MSMEs in Indonesia. The purpose of this study is to determine and analyze how much the company's business strategy has an influence on improving company performance, especially MSMEs. This research has its own peculiarities and is unique because at the time this research was conducted it was in a world situation that was experiencing a pandemic, including Indonesia. The research data was collected using quantitative techniques from primary data sources, which collected 173 questionnaires from 200 questionnaires distributed to several restaurants, canteens, and beverage outlets including small and medium businesses in the Jakarta, Bandung, and Surabaya areas. Based on the test results using multiple linear regression, it can be concluded that: (1) The customer perspective has a significant influence on the performance of MSMEs in Indonesia, (2) the Internal Business Process Perspective has no significant influence on the performance of MSMEs in Indonesia, and (3) The Learning and Growth Perspective has a significant influence on the performance of MSMEs in Indonesia.

Highlights

Nowadays, in the International World including Indonesia, there is a COVID-19Pandemic since the beginning of 2020
The object of this research is to examine the effect of the phenomenon and to seek factual information regarding the effect of customer perspective, internal business process perspective, and growth & learning perspective from the balanced scorecard method on the financial performance of food and beverage companies in the Jakarta, Bandung, and Surabaya areas
Conclusion Based on the results of research and discussions that have been carried out, conclusions can be drawn: This study aims to determine that the variables of customer perspective, internal business process perspective, and growth and learning perspective have an influence on corporate performance

Summary

Introduction

In the International World including Indonesia, there is a COVID-19Pandemic since the beginning of 2020. The current COVID-19 pandemic has an impact on various business sectors in Indonesia. At the global economic level, the COVID-19 pandemic has had a very significant impact on the domestic economy of nation-states and the existence of Micro, Small and Medium Enterprises (MSMEs). If this continues OECD predicts output levels will fall by between one-fifth and one-quarter in many countries, with consumer spending potentially falling by around onethird. This prediction can certainly threaten the Indonesian national economy which will have an impact on the stability of economic growth

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Conclusion