Abstract
This study aims to analyze business development strategies based on indigenous product creativity (a case study on the woven craft industry of palm oil stick waste in Rokan Hilir, Riau). A qualitative case study approach was used and analyze data Focus Group Discussion. Observations and interviews In-depth research was carried out on informants using a purposive sampling technique, with as many as six people consisting of craftsmen, government officials, and consumers. The results showed that the competitive strategy for developing the industry had high heterogeneity potential with value advantages based on indigenous product creativity. However it is still necessary to apply a penetration strategy to knowledge sharing capabilities so that innovation can be more optimal. The implication of this research is to provide empirical strategy development and development of the concept of market development strategy theory based on indigenous knowledge.
 Keywords: business strategy; innovation; indigeneous product; creativity
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Proceedings of International Conference on Economics Business and Government Challenges
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
