Abstract
This paper looks at the number one online retailer, amazon.com and compares their assortment of goods in the areas the company gained ground in, namely the United States, the United Kingdom, Germany, France, Japan, China, Canada, Italy and Spain. We consider the total number of products, the number of product categories, and the year, in which a category has been established in country as well as a GDP comparison and index comparison. Further, this paper offers help to e-commerce companies, which want to expand to other countries by offering a method to calculate reasonable price distributions for different countries. This has been achieved by comparing the percentage of number of products in price category to the median price over GDP per capita in the categories: watches, sports, books, software and music.
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